What I Do

Skills & Expertise

A curated mix of technical and business capabilities I use to deliver exceptional digital products.

Technical Skills

Engineering tools and technologies used to design, build, and ship products

  • React

    Hooks, Context, React Router, integration with external systems like AEM, Server Components

  • TypeScript

    Strict typing, generics, advanced patterns

  • CSS / SCSS

    Animations, Grid, Flexbox, Design Systems

  • Node.js

    APIs, Express, serverless functions

  • Vite

    Build tooling, HMR, optimization

  • Testing

    Vitest, RTL, Playwright, TDD

  • Performance

    Core Web Vitals, lazy loading, caching

  • Accessibility

    WCAG 2.1 AA and AAA, ARIA, keyboard nav

  • Git / CI/CD

    GitHub Actions, branching strategies

  • AI

    Prompt engineering, agentic workflows, AI-assisted development, LLM integration

  • AEM

    Component development, integration with React

  • WordPress

    Custom themes, plugin integration, content modeling, and performance-focused builds

Business Skills

Communication, collaboration, and leadership strengths that drive outcomes

  • Design

    Figma, clean visual design, dark & light mode, responsive layouts, design systems

  • User Experience

    Customer mindset, ease of use, intuitive navigation, performance, accessibility

  • Leadership

    Team building, mentoring, project coordination, event management

  • Stakeholder management

    Communication, expectation setting, adhering to deadlines, providing regular updates, collaboration

  • Client Discovery

    Discovery workshops, requirements gathering, and translating business goals into delivery plans

  • Roadmap Prioritization

    Prioritizing initiatives based on impact, effort, and strategic goals

  • Scope Management

    Managing scope changes with clear trade-offs, constraints, and delivery outcomes

  • Commercial Awareness

    Balancing technical decisions with ROI, budget constraints, and business value

  • Solution Proposals

    Crafting clear proposals and recommendations for technical and business stakeholders

  • Negotiation

    Aligning expectations across teams while resolving constraints and competing priorities

  • Cross-Functional Collaboration

    Working effectively across product, design, engineering, and leadership teams

  • Risk Management

    Identifying risks early and building mitigation plans to protect timelines and outcomes