Sydney-based · Working across Australia

Mitchell Martínez

Building unbeatable digital experiences

Design, development and delivery. One person from start to finish. Built for Aussie businesses looking for better.

  • React
  • TypeScript
  • WordPress
  • Accessibility
  • SEO & AI discovery
Selected work
5+
years building digital products
20+
projects delivered
Sydney
working across Australia
Direct
one expert from brief to launch

Not another interchangeable website

From the very start, I focus on your business. What you do, who your customers are, and what you need.


The business outcome is my focus.


Code is just a tool to get there.

Unlike other engineers, I don't just build websites. I build experiences. Regardless of whether you're an eCommerce business, a creative agency, a startup, or anything in between, I focus on understanding your business and your needs first.

I then build you a digital presence that reflects the calibre of your business, using my technical expertise to take it further than a standard marketing site could ever go. The result? Quick, snappy websites that work well, make sense, and don't piss off your customers.

So you can focus more on delivering to your customers, not running a website.

See how I can help
Fantastic customer experiencesAI and SEO optimisationsBeautiful designsThoughtful handoverCare and consideration at every stepAccessibility and performance

Selected work

Building incredible experiences, not just ticking boxes.

Explore some of the real products and client platforms that I've built, each shaped around a different audience, technical problem, and business outcome.

Studio Zanetti website displayed after its redesignLive client platform · Sydney
01 / Client transformation

Headless WordPress · React · Experience design

Studio Zanetti

I worked with Sydney's leading wedding and corporate photographer Michael Zanetti to completely redesign the Studio Zanetti website with a focus on design, customer experience, and ease of use.

Performance
100
Accessibility
93
SEO
100

Lighthouse lab snapshot after launch. Scores vary by page and test conditions.

02 / Product engineering

Product strategy · Full-stack application · PWA

Budgeto

Designed around my own budgeting methodology of tracking how much I've spent and how much I've got leftover from my paycheque. Created fully independently, from concept all the way through to a full-scale production budgeting app with real users, subscriptions, mobile app store deployment, and a comprehensive marketing website. Try it today and see how Budgeto can help you take back control of your finances.

Income
$3,200
Spending
$1,880

$1,320

Leftover

$1,880

Spent

Swipe to compare leftover and spent

Friends of Gulf St Vincent website home pageCommunity platform · South Australia
03 / Custom WordPress

Custom theme · Custom plugins · Content platform

Friends of Gulf St Vincent

A purpose-built WordPress presence for a conservation organisation, supporting education, events, community updates, and stewardship of a significant marine environment without forcing volunteers into a rigid publishing workflow.

Mitchell Martinez, Sydney website designer and developer

Meet Mitch

One expert, from first question to final handover

I'm Mitch, a Sydney-based product engineer and website developer with more than five years of experience turning complex requirements into useful digital products.

You speak directly with the person planning, designing, and building the work. I'll work with you to challenge weak assumptions, explain trade-offs plainly, and leave you with a platform you understand rather than a nightmare you're scared to touch.

  • Registered Aussie sole trader · ABN 40 927 243 914
  • Qualified software engineer with a degree form The Unviersity of Adelaide
  • Direct collaboration and documented handover
  • Accessibility, performance, and maintainability built in

Under the surface

Design instinct, engineering depth

Marketing agencies can prioritise appearance. Technical agencies can sacrifice it for speed. I build server-rendered digital experiences designed for both, with a focus on accessibility, discovery, and customer experience.

AI-assisted workflows help me implement and test faster, inspect likely issues, review how search and AI systems interpret the site, and cross-check public competitor experiences. Human judgment stays in charge.

What changes for you

A customer journey with fewer dead ends

I structure services, navigation, content, and forms around the questions customers ask before they commit. The route from landing page to relevant service to enquiry stays obvious on mobile and desktop.

  • Audience and service journeys
  • Calls to action at decision points
  • Accessible enquiry flows
See client transformations

Clear starting points

Serious work, transparent scope

Every engagement includes planning, responsive custom design and development, technical SEO foundations, accessibility checks, launch, and handover.

Compare full package details
  1. 01

    Launch

    New businesses, independent professionals, and focused service offers who need a simple web presence for marketing

    From A$2,0003–4 weeks
  2. 02

    Grow

    Growing businesses, creative studios, and organisations publishing regular content who have a customer base and are looking to grow it

    From A$5,0006–8 weeks
  3. 03

    Custom

    Complex websites, headless CMS builds, integrations, web or mobile applications, SaaS products and other advanced custom digital presences where a greenfield project is required

    From A$7,50010–16+ weeks

Your next digital chapter

A better digital experience starts here

Tell me what you're looking for, what you need help with and what your organisation is about. Even if all you have is an idea, we'll work together to help you get there.